3 Often Overlooked Product Groups that Sell when you Open a Dollar Store
One of the biggest challenges for those who open a dollar store is deciding exactly what dollar store merchandise to carry. Part of this challenge is knowing all the options available. Another part is determining the exact needs of your shoppers. There are questions about where to find dollar store suppliers once products are identified. And then of course there are all the questions associated with which items will add to dollar store sale levels, and more importantly to dollar store profits for your store. In this article I present 3 product groups that are frequently overlooked by new store owners.
Product Group #1) Soft Goods. One strategy when first starting a dollar store is to start small and build your soft goods sales over time. Start with products that are sure to draw attention like kitchen towels, washcloths, and over mitts. Once you've established there is a demand, add a good selection of socks for the whole family next. Once these are selling well, then move on to your next choices until you have an entire department of these items. These items can be purchased from general dollar store suppliers or specialty companies. By carefully managing this department you will add to dollar store sales and profits, especially during the holiday season.
Product Group #2) Seasonal Goods. Don't miss a single upcoming season. Each one offers unique opportunities for added dollar store sales and dollar store profits. Spring, for example, offers many selling opportunities. People are getting ready to start being outside. Add merchandise for gardening and toys such as Frisbees to your offerings. Bring in all the dollar store merchandise for each season very early on. Have them prominently displayed at least one month in advance. Many shoppers will see the items and start purchasing immediately.
Product Group #3) Pet Products. People love their pets. While it is difficult to find a wide assortment of this dollar store merchandise, the core products are available. Once you have the basics covered, move on to locate shelf pulls, package changes and other liquidation merchandise to add variety and excitement for your shoppers. Never allow pet supplies to run out. Your customers will quickly turn to your competitors if they cannot locate the items they need for their family pets.
When you open a dollar store the actual final selection of dollar store merchandise in your store will be determined in part by the size of your store. It will also require inputs from shoppers so the items meet the biggest needs of your customers. However, if there is room and you want to create a little excitement consider adding even a small selection of these items to the offerings in your store. You'll see your dollar store sale levels and dollar store profits climb as shoppers purchase their selections.
To your success when you open a dollar store!
